Southwestern College
Southwestern Community is the primary public college in Southern San Diego County. It serves a diverse student population near the San Diego-Tijuana border. The communications department faced challenges due to conflicting media support requests resulting from declining enrollment and a lack of awareness about financial assistance. To address this, a comprehensive year-long video strategic plan was developed, encompassing broadcast video advertisements and program explainer videos.
Creative Service: Video
The Outcome
Our partnership with Southwestern College not only helped to establish tools for the Communications Department to better support the college's communications needs but also ensured that the coverage extended to national and statewide media outlets.
One of Southwestern College's extended programs is SBDC (Small Business Development Center), which is designed to support small businesses. We assist in creating "About Us" videos for their landing pages, aiming to boost visibility and accessibility for entrepreneurs and Southwestern College students to leverage the available benefits.